Whether you’re new to Eloqua or a seasoned professional, these 3 tips for campaign canvas layouts will be helpful. We’ll show you how to gain a 32% lift in email opens, how to manage the event registration process and the fundamentals of a nurturing campaign.
In an earlier post by my colleague Marijke Timmers, she wrote about the value of Aligning Sales and Marketing. Along similar lines, aligning Advertising and Marketing will allow both departments to understand bottom line ROI for their efforts, while also delivering more relevant and personalised content to their prospects and customers.
Anyone who’s run an event or spoken at one knows, Q&A panels can be hard. Unpredictable. Downright awkward at times.When I asked an expert panel at a mobile marketing summit in Auckland recently about the role of mobile in B2B, I honestly wasn’t trying to trip anyone up. Nevertheless, the question drew a series of […]
We live in a world where data is exploding. It’s a world where businesses are born every day to disrupt established models and a world where artificial intelligence (AI) informs interactions.
I recently conducted a workshop in Auckland with a selection of NZ’s top brands. We invited both sides of the debate to work out once and for all: what does it take to align sales and marketing?
Today’s marketers are measured like never before. For many, the provision of Marketing Qualified Leads (MQL) to the Sales team is paramount and one of the key metrics. But what constitutes a MQL? Are all leads equal? Let’s look at this in more detail.
Technology now enables us to know more and do more, faster and smarter than ever before. This post contains a few quick tips on how setting up your marketing automation solution with agility at its core will help you deliver quality campaigns, at pace.