BMW Group New Zealand has been recognised globally for digital marketing excellence, securing a finalist position in this year’s Oracle Markie Awards. It comes less than 12 months into their digital transformation journey. Watch the video Vote here The awards represent the highest standards in marketing innovation and customer experience, and bring together some of […]
About Marijke Timmers
Posts by Marijke Timmers:
If your LinkedIn news feed is like mine, it’s full of trends to follow in 2018 and new year resolutions for perfecting your marketing strategies and tactics. With so many things to consider and so many new technologies and trends to watch out for, I thought it timely to go back to basics and revisit […]
Anyone who’s run an event or spoken at one knows, Q&A panels can be hard. Unpredictable. Downright awkward at times. When I asked an expert panel at a mobile marketing summit in Auckland recently about the role of mobile in B2B, I honestly wasn’t trying to trip anyone up. Nevertheless, the question drew a series […]
I recently conducted a workshop in Auckland with a selection of NZ’s top brands. We invited both sides of the debate to work out once and for all: what does it take to align sales and marketing?
Technology now enables us to know more and do more, faster and smarter than ever before. This post contains a few quick tips on how setting up your marketing automation solution with agility at its core will help you deliver quality campaigns, at pace.