Eloqua Campaign Canvas Best Practices 101 Eloqua User Group Watch the Replay This user group saw our greatest number of attendees since we launched the user group three years ago. It’s clear there’s a need for Eloqua users to enhance their awareness of the Campaign Canvas. The best advice I ever received about the Campaign […]
About Derek Bell
Posts by Derek Bell:
Eloqua Housekeeping tips for Modern Marketers While we spend much of our time with Eloqua customers supporting them with their campaigns, we also use Eloqua to drive our own marketing efforts. I thought I’d share some of the activities I’ve been up to over the December & January period as we get ready for another […]
Once you’ve secured a Marketing Automation platform, it’s time to get busy and build out a few core campaigns and begin to tailor your CX.
The power of Marketing Automation is sitting there, waiting to be used. Eloqua users have the ability to automate much of what they do. Sometimes, it’s determining which of your campaign can be well, ‘fully automated’. That’s what we covered in this User Group. Once the webinar replay is available, a button will be available […]
Recognising customers as individuals with preferences and responding at the right time and in the moment requires a smarter approach that is personalised, seamless and immediate – and also results in an emotionally positive experience.
Enhancing your Contact Profile with Smarter Forms In order to execute a personalisation strategy, the more you know about your audience, the better you’re able to engage and tailor your messaging. Next to profile data flowing into Eloqua from your CRM or other data sources, information captured via a form submission, is the one point […]
Oracle Marketing Cloud is introducing a new standardised top navigation menu structure across all Oracle Marketing Cloud products, including Oracle Eloqua. While the menu options remain identical in Oracle Eloqua, you’ll notice some visual changes to the menu across the top. You will also notice a new left side menu that pops out as well. […]
As part of the effort to ensure safe data comes in & out of Eloqua, we are working to narrow the list of domains that can be entered into the application by users.
In the world of Marketing Automation, Account-Based Marketing is a buzz word. However it seems Australian & New Zealand marketers haven’t quite caught on to the idea, at least from what we can see below from Google Trends. There’s isn’t even enough search data to show anything according to Google. So, what’s the problem? Google […]
Many marketers face the challenge of delivering Marketing Qualified Leads to the sales team. This month we focussed on the need for a defined and agreed process between marketing and sales. We then looked at various ways Eloqua, largely through smarter use of segments, can help you build an audience of potential MQL’s. Watch the […]
Watch the Replay Whether you’re new to Eloqua or a seasoned professional, these 3 tips for campaign canvas layouts will be helpful. We’ll show you how to gain a 32% lift in email opens, how to manage the event registration process and the fundamentals of a nurturing campaign. The Campaign Canvas is a visual representation […]
Eloqua Release 488 brings a number of excellent enhancements that deliver tangible and helpful functionality for the Eloqua end-user. We’ve explored each of the main enhancements below. Shared List and Shared Filter enhancements View dependencies in shared lists and shared filters. This screen shot shows a Shared List. The same functionality is also available on […]