Oracle Marketing Cloud is introducing a new standardised top navigation menu structure across all Oracle Marketing Cloud products, including Oracle Eloqua.While the menu options remain identical in Oracle Eloqua, you’ll notice some visual changes to the menu across the top. You will also notice a new left side menu that pops out as well. These […]
About Derek Bell
Posts by Derek Bell:
As part of the effort to ensure safe data comes in & out of Eloqua, we are working to narrow the list of domains that can be entered into the application by users.
In the world of Marketing Automation, Account-Based Marketing is a buzz word. However it seems Australian & New Zealand marketers haven’t quite caught on to the idea, at least from what we can see below from Google Trends. There’s isn’t even enough search data to show anything according to Google. So, what’s the problem?
Many marketers face the challenge of delivering Marketing Qualified Leads to the sales team. This month we focussed on the need for a defined and agreed process between marketing and sales. We then looked at various ways Eloqua, largely through smarter use of segments, can help you build an audience of potential MQL’s.
Whether you’re new to Eloqua or a seasoned professional, these 3 tips for campaign canvas layouts will be helpful. We’ll show you how to gain a 32% lift in email opens, how to manage the event registration process and the fundamentals of a nurturing campaign.
We live in a world where data is exploding. It’s a world where businesses are born every day to disrupt established models and a world where artificial intelligence (AI) informs interactions.
Today’s marketers are measured like never before. For many, the provision of Marketing Qualified Leads (MQL) to the Sales team is paramount and one of the key metrics. But what constitutes a MQL? Are all leads equal? Let’s look at this in more detail.
Over the past 12 months it’s likely you’ve developed a range of automated campaigns that are designed to run on a number of factors. Now is the time to review these assets and ensure they’re still relevant, on brand and don’t contain out of date information.