Presenting people with visually appealing information that’s easily absorbed, understood and meaningful is not a simple task. In an age of in-bound marketing, content, specifically good quality content, is key.
A common strategy amongst marketers today is to take survey data and turn that data into bite size chunks of easily digestible pieces. Where possible, taking that data and presenting it in something more than the excel spreadsheet below.
Is Excel how you present data today?
Your Internal and External Audiences
Taking data and presenting it in such a way that your audience can take it in and understand it, is a critical step and part of your content marketing strategy.
Throughout July 2016 we hosted three webinars focussing on various aspects of content marketing. We presented these webinars with our friends at Curated Content, an Australian based consulting firm.