Tracking web visits with Eloqua

Uncovering Digital Body Languge

Tracking people’s behaviour on your website is a great way to understand their interest in what it is that you do as an organisation. The Eloqua tracking script, much like the Google tracking script, gives you a greater level of insight that can lead to very specific engagement and your ability to launch trigger based campaigns.

How do you know the Eloqua tracking script is active on your website?

If you’re an Eloqua Administrator, you will know this. However, if you’re an Eloqua user with head office on the  other side of the planet and you’re just one of hundreds of users, there’s a couple of ways to get a quick answer.

Ghostery. This free app is quick and easy to install and will show all tracking scripts currently active on any website you visit. See the image below.

Once you’ve installed the Ghostery App, I’d suggest you do it with your Firefox browser. You will see the Ghostry icon in the top right hand corner of Firefox. It will constantly change with varying numbers as you visit different sites. Those numbers represent the number of tracking scripts they’ve identified. Eloqua, if present, will be one of them.

The second way to check to see if your website has the Eloqua tracking script installed would be to create a quick Segment.

Using the Visited Website filter and then applying a time frame e.g. the past 30 days, you should see a list of contacts who meet the criteria. If you don’t i.e. the result is zero people in your Segment, the tracking script is not active.

TIP: When you search for a specific URL e.g. your home page, you want to search using the full URL – http://yourdomain.com.au  If you simply search for “yourdomain.com.au” you won’t find anything.

Eloqua Insight also helps confirm the Eloqua tracking is in place

You can access the Insight Report Details User Guide here. Go to page 66 of the PDF and you will see descriptions for many different website reports.

I’d suggest you start with the Website Visitors report, see page 86 for details. This will show you all Known and Unknown visitors to your website.

What to do if you realise the Eloqua tracking script is not installed

The short answer is you need to install it. The longer answer is your Eloqua Administrator will need to extract the Eloqua asynchronous tracking scripts from your instance of Eloqua.

Your tracking code as generated from your instance of Eloqua is unique to your organisation. Much like Google tracking code is unique to your organisation.

The steps below will show you how to extract the Eloqua tracking code your instance of Eloqua, you will generally need Administrator level access to do this.

Step 1.

Depending on your level of access, you may or may not be able to see the menu options shown here. If not, perhaps forward this blog post to your Eloqua Administrator.

Step 2

Click on the Generate Visitors Tracking Scripts as show here in Step 2.

Step 3

From this screen you can leave the default as Yes, as shown above as step 1. If you click No, you can enter the email address of the person you’d like Eloqua to send the tracking script to. You will also get the email by default.

When you click on Generate, Eloqua will email the tracking script along with a PDF providing instructions on how to install the script on your website, in a ZIP file.