With the ease of building emails and landing pages, it’s easy for Modern Marketers to avoid the critical step of sourcing expert advice around design.
I’m a good example!
Perhaps not in the best possible way. I call myself a Marketing Technologist, I’m not a web developer, web designer or even a designer. I hope I have a good eye for what can work and what to avoid. However the skill needed to catch the attention of your target audience through high quality design is a whole other skill set.
There were a number of key items shared by Jonty and Michael. There was plenty of discussion amongst the Meetup members.
There were a number of questions around photography. It was agreed that the cost of stock images has increased significantly in the past 12 months. A few people mentioned $1 Photo Club, I’ve just started using them. I find the photo’s fresh and just a little different.
Graham Hardy, CEO @ DesignStreet made a really valid point about photography costs. Finding the perfect image can take time, hours in fact. Given most of us would be engaging with our agency on an hourly basis, there’s merit in considering commissioning a photographer to get the perfect shot you need.
Michael went onto say that if you do decide to commission a photographer, maximise the opportunity and think of how else you can use the talent for possible future campaigns. For example, take an iPad along and get a shot of the person on the iPad in addition to the original shot you needed.
Some interesting stats about the Digital environment
53% of Australians now own more than 3 electronic devices
77% of Australians now own a smart phone
The average Australia now spends 6.7 hours per day consuming media on a mobile device.
My other key take-aways
Flat design is very much where we need to be. This means no more of the glossy beveled edges we’ve seen on our iPhone. The redesign of Apple OSX has been one great example of this change in design.