Corporate Responsibility & Philanthropy

Tis The Season For Giving

For many years various corporations have seen the good work they can do to support various not-for-profit organisations. This work can be done in-kind or through providing specific donations.

Some companies will provide the opportunity for staff to contribute a portion of their income to a chosen charity with some of these companies even matching dollar for dollar what the employee chooses to donate.

Where a company may choose to give based on time, they may set a minimum amount of time where all staff are required to spend time during their work day to a particular not-for-profit organisation. With hundreds or even thousands of staff, this can easily equate to hundreds of thousands of charitable hours for not-for-profit organisations.

Our approach this year

2014 has been a big year for Marketing Cube. Our team has almost doubled in size and with the support of our customers and key partner – Oracle Marketing Cloud (previously known as Eloqua), this number will increase in 2015. We decided that “Thank you” was the theme for our Christmas Party this year.

Members of our team have been involved with two Australian not-for-profit organisations:

Miracle Babies Foundation is Australia’s leading organisation supporting premature and sick newborns, their families and the hospitals that care for them. 

Every year in Australia around 45,000 newborn babies require the help of a Neonatal Intensive Care Unit (NICU) or Special Care Nursery (SCN). 25,000 of these babies are born premature and up to 1000 babies lose their fight for life. For families, the experience of having a baby come into the world not as expected or planned is life changing.

Without support, this overwhelming and traumatic experience can have lifelong effects on the emotional well-being of these miracle families. It affects the entire family unit.

Humpty Dumpty Foundation has been providing support for children’s services since 1996.Humpty buys essential and often life-saving medical equipment for Neonatal Units (Newborn Care) andPaediatric Wards (toddlers and children to 16 years) in hospitals and health service centres across Australia. 

Humpty also provides funding for special projects including the magical Fairy Gardens (which encourages healing), paediatric fellowships (for graduate doctor training), weekly visits by the ‘Clown Doctors’ and the establishment of The Humpty Dumpty Paediatric Gait Analysis Laboratory at The Children’s Hospital at Westmead.

Over the years, Humpty’s corporate and community support has grown and we now provide equipment to over 200 hospitals around Australia.

We developed a simple plan to support these organisations

For every guest who registered and attended our Christmas Party, we pledged $10 per person for each of our two chosen charities. We set-up an Everyday Hero page for each charity, this is a free service. Everyday Hero is essentially an e-commerce platform that organisations can brand and easily capture secure online donations for a specific event or cause i.e. our Christmas Party. Click on either of the charity’s logos above to visit our supported causes. Have you credit card ready 🙂

Everyday Hero issue receipts for people’s donations, taking care of the e-commerce demands of donation capture. They take a small cut, I think it was AU$2.50 per donation which you can either choose to be deducted from your donated amount or have it added to your chose donation amount.

We made sure that each of our communications from the invitations to attend our Christmas Party to the reminders and thank you emails all had links to the Everyday Hero pages. On the night, we had a bucket and after a few short remarks we invited people to donate on the evening if they hadn’t had a chance to donate online. We had 50 people join us at the event and we managed to receive AU$280 in cash on the night.

It’s easy to help, regardless of the size of your company

Regardless of the size of your company you can easily support your chosen charity. Christmas is the season for giving and provides an easy way to engage a not-for-profit organisation within your community.

And finally, it’s a great feeling for the staff to know that the work they do is able to contribute or give back to the community. The benefits of a philanthropic plan does wonders and helps those less fortunate than ourselves.