It’s easy to be overwhelmed by Big Data
This article from the Eloqua’s “It’s all about Revenue” blog is a good read for any marketer. At yesterday’s Oracle Partner session Big Data was discussed in the context of various Oracle solutions that help you make sense of the masses of data you’re currently capturing.
I’m not a data base guy and I have to admit I glazed over a few times during the presentation, however what I did understand was the capability of Oracle’s Exadata system to help make sense of what they call “unrelated data” and the ability to match it to “related data”.
That means essentially you have the ability to take your Big Data and match it to Contacts within your CRM and in turn make richer more informed decisions.
Do you have a Big Data strategy in play? How are you looking to uncover patterns and buying behaviour from the data you’re capturing today?